AI Insights · Timothy · April 2022
Top 5 Fashion Games in Europe for Q1 2022: Unified Platform Performance
Explore the performance of the top 5 fashion games in Europe during Q1 2022, including trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 fashion games on a unified platform in Europe showcased varied performance trends. Here’s a closer look at the metrics for each game:
Project Makeover started the quarter with strong weekly revenue, peaking at approximately $791K in early January. However, revenue saw a general decline, ending March at around $613K. Weekly downloads also decreased significantly, from 410K at the beginning of January to 145K by the end of March. Active users followed a similar trend, dropping from 1.9M to 1.5M over the quarter.
Covet Fashion: Dress Up Game saw fluctuations in weekly revenue, with a notable peak at around $238K in mid-February. Downloads decreased steadily, starting at 16K in early January and falling to 4.4K by the end of March. Active users exhibited a slight decline, from 174K to 143K throughout the quarter.
RuPaul's Drag Race Superstar experienced a decline in weekly revenue, starting at approximately $88K and ending at $35K. Downloads dropped dramatically from 21K in early January to just over 3K by the end of March. The number of active users also decreased, from 111K to 80K during the same period.
Pocket Styler: Fashion Stars maintained relatively steady weekly revenue, fluctuating between $75K and $43K. Weekly downloads showed a downward trend, starting at 75K and ending at 37K. Active users also declined from 249K to 180K over the quarter.
Producer: Choose your Star saw a significant drop in weekly revenue, from $109K at the start of January to about $19K by the end of March. Downloads decreased from 94K to 16K, and active users declined from 188K to 84K during the quarter.
These insights come from Sensor Tower, where you can find more detailed analytics and trends.
